Operation Planetary Health – Sustainability & innovation in action

In February 2021, MCI & Dorier helped create the virtual One Young World – Novartis 2021 Caucus Operation Planetary Health. 

This 2-day experience brought together Novartis associates and external partners to develop innovative, business-actionable solutions to address 3 key environmental sustainability topics:

• Reducing scope 3 carbon emissions
• Advancing circular economy
• Emerging issues

Open to the general public on the first day, the keynote speakers, panel discussions and interactive Q&A connected 900 participants virtually.

On the second day, restricted to Novartis associates only, 30 groups of people ideated and pitched for their solutions on the 3 environmental sustainability topics mentioned above. The best concepts were then selected for development. 

Once again, a great collaboration was behind this success:

The MCI Novartis Team (for client management and coordination), Laurence Julliard, Strategic Account Director, ICT (for content and communication) and Dorier Team (for workshops and video).

Congratulations to our colleagues for making this impactful experience happen.

In 2021, Black Flower created and produced three virtual networking experiences bringing together 100 innovators with interactive entertainment, as part of the Amex ‘100 for 100’ program in support of Black women entrepreneurs. 

American Express selected 100 Black women entrepreneurs for its ‘100 for 100’ program, which provided grants and 100 days of business education, mentorship, marketing and virtual networking opportunities to this talented cross-section of “innovators” from many industries.

Black Flower fuelled the entrepreneurial spirit of the participants by creating an immersive forum with A-list talent and real-time experiential elements, followed by breakout virtual-networking sessions.  Our seamless technical production allowed participants to build community through interactive participation.

MCI France and Realives helped GEODIS, the global transport and logistics company, engage their Top Management teams on sustainable innovation and solutions for our planet.

In April 2021, MCI France team produced the virtual show for GEODIS Top Management Meeting with the long-time environmental activist, photographer, and filmmaker Yann Arthus-Bertrand.

 
His latest movie, LEGACY kicked-off the meeting with a vivid portray of the climate situation, the pressing need to act in support of sustainable development and the preservation of biodiversity.

The activist then exchanged with GEODIS on a debate around the future of transport and innovative sustainable solutions to support our planet. 150 GEODIS leaders engaged throughout the world via live Q&A in Realives’ platform.

MCI Belgium helps amplifying ideas and shaping a better future!

MCI Belgium Team has been supporting the European Union in 2021 with The New European Bauhaus initiative. This initiative calls on all Europeans to imagine and build together a sustainable and inclusive future that is beautiful for our eyes, minds, and souls.

The team produced their hybrid event from Brussels, gathering 8,000 participants from around the world. ​​​​​​​

A TV studio has been set up in the EU premises and the conference. To ensure accessibility for everyone, the conference has been interpreted in all EU languages including sign language. Captioning has also been provided.

Congrats to the team!

​​​​​​​MCI & Dorier have been honoured to organise the annual Swiss Red Cross Ball in Geneva again in 2021.

MCI & Dorier Team designed a magical night for the 400 guests invited at the Swiss Red Cross Ball 2021. The evening included a dinner signed by Chef Thierry Marx, a fashion show by Antonio Riva Milano in collaboration with Chopard and various entertainment to end with the famous DJ Bob Sinclar.

The theme this year was “a mother’s health, a child’s future”. CHF 783,800 was raised during the evening and will be used for mother and child health projects run by the Swiss Red Cross around the world and programmes to support vulnerable families in Geneva.

Around 40 volunteers (from MCI and the Red Cross) behind the scenes gave some of their time during 2 days to help make this beautiful night happen.