Enedis showcases sustainable mobility at the Tour de France
MCI France helps Enedis shift its sponsorship strategy with the Tour de France towards sustainability.
Enedis, the French electricity network distributer has been a long time sponsor of the famous bicycle race, Tour de France. As of 2019, MCI France team has been accompanying Enedis to change their sponsoring strategy towards more focus on sustainability.
In 2019 and 2020 they demonstrated that electric mobility was suitable to the Tour’s conditions. In 2021, they took one step further by adding the first mobile electric charging station, accessible to organisers and others sponsors.
This innovation is a great showcase of Enedis’ expertise in electric mobility.