logos’ Women in Space campaign for Copernicus
To acknowledge women’s crucial work in Copernicus, the EU’s Earth Observation Programme, the European Commission asked our public affairs & communication agency, logos, to design and run a digital campaign to celebrate these inspiring women.
Copernicus, the European Union’s Earth Observation Programme, offers information services based on satellite Earth Observation and non-space data to European citizens, public authorities, international organisations and private service providers.
Like in many scientific fields, Earth Observation still faces challenges to achieve gender equality objectives set by the European Union. Women are involved in various roles in the programme’s production flow, such as physicists, geographers, computer scientists, oceanographers, civil engineers, policymakers, etc. Their roles are essential to the Copernicus Programme’s success. To acknowledge women’s crucial work, the European Commission asked logos to design and run, on behalf of the Directorate-General for Defence Industry and Space, a one-month digital campaign to celebrate these inspiring women.
Logos developed the “Women in Space” campaign to raise the profile of passionate scientific women who play an essential role in Copernicus. The posts highlighted women’ success stories, explaining their journey to reach their positions, the obstacles and challenges and their main piece of advice for the next generation of young female scientists.
In addition, the digital campaign worked alongside the Women in Copernicus project, which highlights the challenges faced by Women working with Copernicus data around the world. The campaign aimed to promote gender equality in the research and innovation field and the project’s activities.
Women in Space was successful and quickly gained broad support. Here are some key achievements:
- 27 quote cards published
- 435,000 media impression raised
- 5,000 engagements