mci group Company Report 2023

Global advancements

MCI Suisse SA achieved ISO 27001 + ISO 27701 certifications, underscoring the group’s commitment to the highest international standards in data privacy and security.

The MCI Canada team acquired Montreal’s Plani-Concept Plus, expanding its service offerings and reinforcing its presence in the Quebecois meetings and conferences market.

The French marketing and communication team expanded with the addition of Matter, enhancing the group’s consulting, strategic expertise and social media capabilities in response to market demands.

mci group attained an exceptional score of 939 in the CyberVadis cybersecurity assessment, demonstrating industry-leading data protection and risk management practices.

MCI Sports have been selected to manage “Club France” for the Paris 2024 Olympic and Paralympic Games, where they will embody the spirit of Olympism and host celebrations for the French teams.

MCI collaborated with Global Destination Sustainability to adjudicate the 2023 GDS Awards and announce the 2023 GDS-Index results, promoting sustainable destination growth.

MCI Brussels created innovative Strategic Meetings Management Program, TRACE, which enables mci group agencies and partners to offer revolutionary event management solutions. The tool provides real-time, integrated data, simplified registration, enhanced ROI calculation, streamlined sourcing, top-tier execution tools, improved attendee engagement, and secure data management.

The digital & creative tech team at MCI developed Markus, an innovative audience configuration tool that ensures seamless event experiences through real-time management and optimised seat allocations.

Sylvia André, our Chief Marketing Officer, has been appointed to the additional role of Chief Creativity Officer. In this capacity, she will spearhead our creative strategy, working closely with agency directors and creative technologists to cultivate innovation across our initiatives.

MCI USA, in collaboration with Black Flower Agency, has been recognised on the MeetingsNet list for the second year, highlighting its exceptional experiential design and service in corporate events.

logos, Business Bridge Europe, Ovation Global DMC and MCI Brussels celebrated their new joint office space, which underlines mci group’s commitment to delivering expert guidance in public affairs, communications, and events to EU institutions.

Financial review

Financial Figures 2023

Revenues (€m / pre-IFRS16)

2022

465,8

2023

493,1

Variance vs 2022

+6%

Forecast 2024

530m+

Purchases and external charges from operations (€m / pre-IFRS16)

2022

-300

2023

-303,6

Variance vs 2022

(n/a)

Forecast 2024

-330m

Gross margin from operating activities (€m / pre-IFRS16)

2022

165,8

2023

189,5

Variance vs 2022

+14%

Forecast 2024

200m+

General expenses (€m / pre-IFRS16)

2022

142,1

2023

159

Variance vs 2022

(n/a)

Forecast 2024

168m

EBITDA from Operations (€m / pre-IFRS16)

2022

23,7

2023

30,5

Variance vs 2022

+29%

Forecast 2024

32m+

Gross margin from operating activities (€m)

2020

105

2021

116

2022

166

2023

190

Gross Margin by expertise

39%Brands & Companies

24%Community Events

20%Specialty Brands

17%Association Solutions

Gross Margin by region

52%Europe

28%North America

11%Asia-Pacific

6%Latin America

3%India and Middle East

Our global impact

Key figures

5,094

client engagement projects

1,654

employees

languages spoken

1,175

clients

countries

€493m

turnover

industry awards

offices and franchises

>35

years of experience

Diversity, Equity, Inclusion

We reached an Employee Net Promoter Score (eNPS) of 29

88%

of our talents are proud to work for us

87%

of our talents feel they can be themselves at work

Well-being

initiatives on well-being and mental health implemented across the group

Protecting our people & assets

CyberVadis

Received a gold medal (939/1000)

ISO 27001

Renewed our ISO 27001 (Information Security Management)

ISO 27701

Renewed our ISO 27701 (Privacy Information Management). 7 offices audited on H&S practices

Learning & Development

199

participants in our internal mentorship programme for a total of 370 hours of mentoring

8,999 hours

of learning received by our talents

+240

talents trained on sustainability practices

Responsible consumption & production

client projects about sustainability or with an integrated sustainability approach

+300

local preferred suppliers signed the Supplier Code of Conduct

Governance

ISO 20121

MCI Middle East and MCI France renewed their ISO 20121 (Sustainable Event Management) certification

Green Key

MCI Denmark renewed its Green Key certification

EMAS

MCI Benelux received EMAS certification

EcoVadis

mci group received a silver medal (59/100)

Community & Giving back

€3,986,000+

directly or indirectly raised for charity or through our pro-bono work

2,047 hrs

volunteering for 70 community projects

Environmental impact

CO₂ calculator

Launch of our new carbon emissions calculator

Client success stories

Veuve Clicquot

Black Flower Agency collaborated with Veuve Clicquot in the conception and execution of their 51st Bold Woman Award Ceremony. The event, which took place at the prestigious Institut Français de la Mode, and featured an exceptional panel of guests including Stella McCartney, helped Veuve Clicquot to support female entrepreneurs, and inspire future generations.

Panerai

At the opening event of the Panerai store in Geneva, Black Flower Agency collaborated with celebrity influencer, Mike Horn, hosting a photo call and exclusive meet-and-greet session to establish a deep connection between his community, Panerai and its audience.

Warner Bros. Entertainment

Black Flower Agency developed a strategic partnership with Warner Bros. Entertainment to deliver sponsorship access and exclusive experiences around summer blockbuster, “Barbie,” for American Express. These activations helped American Express tap into the film’s cultural currency as a record-breaking box-office success.

Watches & Wonders

The Dorier team brought the Watches & Wonders exhibition in Geneva to life, providing design, technical direction, and white-glove technical support for exhibiting Maisons and producing conferences in The Auditorium that injected new interest in and engagement with Geneva’s watchmaking movement.

Edwards

MCI Spain brought the spirit of the Olympic Games to life with a dynamic event for 200 participants in Madrid. With creativity at the forefront, they created an interactive experience with an LED-based main stage, combined with an integrated race runway and focused gamification, designed to help their client foster connections between a community of healthcare professionals.

IBM

Dorier combined the skillsets of a Creative Technologist, Designer, MadMapper Manager and Developer, to design a game that demonstrated how IBM Watson revolutionises customer care with unparalleled speed and precision. The game has already travelled across New York, Frankfurt, Cannes and Orlando; and recently Madrid.

LVMH

Dorier helped bring LVMH’s steadfast commitment to diversity and inclusion to life through the creation of their ‘Walk the Talk’ event. The team collaborated with William Lambourg of Paris Est Une Fete, and Hamid Hassani of têtu, to bring impactful, inclusive scenography to the stage.

Client satisfaction measurement programme

Our client satisfaction measurement programme is designed to ensure we consistently meet and exceed client expectations through regular performance analyses and necessary organisational adjustments.

2023 Client satisfaction results:

Our Net Promoter Score (NPS) reached 72 in 2023, up from 69 in 2022. This score is notably higher than the average NPS of 60 typically seen in our sector, indicating strong client endorsement.

123

Customer Experience Index (CXI): This score reflects a “strong relationship” with our clients, compared to last year’s index of 118. This number illustrates our commitment to exceeding standard client relationship expectations.

96%

of clients rated their relationship with our company as excellent or very good, showing our consistent dedication to client satisfaction.

Client recognition

Our valued customers share their feedback

“The integrity, transparency, and professionalism that we value… open to feedback, suggestions, comments.”

“An outstanding level of service, attention to detail while delivering a premium product and working with a great team.”

“A true partnership where I can trust the agency to deliver what we need, and we work as a team to achieve it.”

“Professionalism, good relationship with people, a mutual trust.”

“Dependability, creativity, timely answers, solutions-driven, relationships.”

Industry recognition

BrandEx Gold award:

Best Digital Architecture

Deutscher Digital Award 2023:

Silver
Digital Live-Experience
Digital Installations/Events

EXCEL Awards:

SILVER
Website Redesign

SILVER
Single Promotional Piece

BRONZE
Media Kit Design

BRONZE
Best Onsite Convention Guide

SILVER
Single Promotional Piece

BRONZE
Promotional Content
Buyers Guide or Catalog

German Design Award 2023: