Once again, Dorier and MCI Switzerland orchestrated the beautiful Swiss Red Cross Ball in Geneva, with the theme “Embracing resilience and empowering communities”. The 2023 charity gala aimed to raise funds to support the Red Cross programmes in Togo, which included: improving access to clean water, hygiene and sanitation, as well as enhancing the ability to identify and manage the risks of natural disasters such as floods and landslides that directly affect the health and livelihoods of local populations.
The gala event programme included the acquisition of sponsors, development of a creative theme, executing the event marketing and staging a full show production. The atmosphere created a perfect occasion for deepening relationships with donors whilst honouring the humanitarian cause and bringing this community together. The night featured live music, fabulous cuisine and entertainment with 643,500 CHF funds raised.
With exceptional eclectic programming, strong visual identity, audiovisual scenery, and seamless technical production, our teams participated in the success of this 21st edition.
Key highlights